SNSYS — Brand Usage Guidelines
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(Updated 2026-07-18)

Logo Variants
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Horizontal lockup: Use in articles, headers, and inline references.
Stacked lockup: Use in social media, square formats, and standalone placements.
Spiral mark (icon): The display mark — use at 120px and larger, ideally on
dark backgrounds, when space allows.
Compact mark: The bold small-size mark — use for favicons, avatars, app
icons, and ANY placement under 120px, or wherever the artwork will be
compressed or printed small. The display mark's fine outer rings do not
survive small sizes; the compact mark is drawn for exactly that.

Available in dark (for dark backgrounds), light (for light backgrounds),
transparent, white (for overlays), and black (for print) variants.
SVG and high-resolution PNG included for each. Wordmark lettering in the
SVGs is outlined (no fonts required) — it renders identically everywhere.

Brand Colors
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Accent:    #00d4aa (teal)
Dark:      #0a0b0f (background)
Wordmark:  #f2f4f1 (near-white, on dark) / #1a1a1a (near-black, on light)

Minimum Sizes
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Horizontal lockup: 120px wide minimum.
Stacked lockup: 80px wide minimum.
Display spiral mark: 120px minimum — below that, switch to the compact mark.
Compact mark: legible down to 16px.

Do
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- Use on solid dark or light backgrounds
- Maintain clear space around the logo (at least the height of the "S")
- Use the horizontal lockup for articles, stacked for social
- Use the compact mark for anything small
- Use the appropriate variant for your background color

Don't
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- Stretch, rotate, or distort the logo
- Place on busy or photographic backgrounds
- Recreate the spiral mark or change its colors
- Add effects (shadows, outlines, gradients) to the logo
- Use the dark variant on light backgrounds or vice versa
- Typeset "SNSYS" in a substitute font next to the mark — use the lockups

Company Name
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- Always written as "SNSYS" (all caps, no spaces or periods)
- First reference in copy: "SNSYS" — no need to spell out an acronym

Questions?
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Contact press@snsys.ai for brand usage questions.
